Hotel Loyalty Race: Marriott Leads, Hilton Is Gaining Fast — See the Top 13 Programs
Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt, IHG, and Global Hotel Alliance. -Sean O'Neill
Skift Take: Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt, IHG, and Global Hotel Alliance. -Sean O'Neill
