Henkel Delivers Strong 2024 Results and Advances Consumer Brands Transformation

THE WHAT? Henkel reported fiscal 2024 sales of €21.6 billion, achieving 2.6% organic growth and a notable 25% increase in earnings per preferred share (EPS) at constant exchange rates. A central driver was the continued integration and streamlining of the Consumer Brands business, which includes key personal care categories.

THE DETAILS 

• Financial Highlights: Organic sales rose thanks to steady consumer demand, with EPS climbing to €5.36. Henkel also proposed a dividend increase of over 10%, alongside a new €1 billion share buyback.
• Consumer Brands Expansion: Consolidating its hair and personal care portfolio paid off sooner than expected, with growth concentrated around top-performing brands. Strategic divestments, including the sale of Russia-based operations, allowed Henkel to focus on higher-margin, high-potential products.
• Future Outlook: Henkel anticipates organic sales growth of 1.5% to 3.5% in 2025, strengthened by continued innovation in personal care and hair care. This projection comes despite global economic uncertainties and reflects the company’s commitment to its net-zero roadmap.

THE WHY? By merging its consumer goods operations into one cohesive business unit, Henkel has simplified processes, cut costs, and refocused on leading personal care brands. These measures not only boosted margins and cash flow but also laid a stronger foundation for sustainable growth across cosmetics and personal care in the coming years.

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