Grove Collaborative Strengthens Wellness Portfolio with 8Greens Acquisition
Sustainable consumer products company Grove Collaborative has acquired 8Greens, a brand known for its daily greens supplements. The post Grove Collaborative Strengthens Wellness Portfolio with 8Greens Acquisition appeared first on Global Cosmetics News.
THE WHAT? Sustainable consumer products company Grove Collaborative has acquired 8Greens, a brand known for its daily greens supplements. The move underscores Grove’s ambition to broaden its offerings in wellness by integrating products that focus on essential nutrients and align with the company’s commitments to both environmental and human health.
THE DETAILS
- Acquisition Milestone: With this purchase, Grove secures a key presence in the wellness space. The company plans to incorporate 8Greens’ popular supplements—including effervescent tablets, gummies, and powders—into its online marketplace starting April 2025.
- Shared Values: 8Greens, founded in 2015 by Dawn Russell, focuses on making vital greens more accessible. Both companies highlight education, science-driven product development, and support for holistic well-being.
- Ongoing Collaboration: While maintaining her role as 8Greens founder, Dawn Russell will consult for Grove, lending her expertise to product education and integration efforts. Existing sales channels, such as the 8Greens site and Amazon, will remain available to consumers.
THE WHY? The acquisition aligns with consumers’ increasing interest in clean, conscious personal care and wellness solutions. By folding 8Greens into its portfolio, Grove takes another step toward meeting demand for products that support overall health, nutritional balance, and sustainability, reflecting a broader push within the cosmetics and personal care industry to offer environmentally friendly and ethically sourced options.
The post Grove Collaborative Strengthens Wellness Portfolio with 8Greens Acquisition appeared first on Global Cosmetics News.
