Halara hosts debut pop-up events on the West Coast
Halara pop-up stores Credits: Halara Online athleisure wear brand Halara is hosting its first-ever pop-up events on the West Coast this spring. Located at The Grove in Los Angeles and the Stanford Shopping Center in Palo Alto, California, each pop-up retail experience will include fitness events, the opportunity to shop the brand’s collections in person, and exclusive giveaways. The first of the two pop-up experiences to open is The Grove, which will run from April 11 to May 26, with the second pop-up store at Stanford taking place from April 17 to May 26. In addition to exclusive in-person shopping, customers can also join the Halara Circle initiative, where they can receive a free product to try, review, and keep (while supplied last). An online initiative from the brand created to support community-driven design, Halara aims to use customer feedback to improve its designs and create more products in line with clients' needs. Halara will also host TikTok Shop Super Brand Day deals throughout its pop-up activities, where customers who purchase an active dress in-store at either location are eligible to receive another item for free. To participate, customers must create a TikTok account, tag @halara_official, and use #Halarapopup. Halara was originally founded in 2020 by Hong Kong-based entrepreneur Joyce Zhang, who saw a gap in the market for apparel suitable for both athletic and leisure during the pandemic.
Online athleisure wear brand Halara is hosting its first-ever pop-up events on the West Coast this spring.
Located at The Grove in Los Angeles and the Stanford Shopping Center in Palo Alto, California, each pop-up retail experience will include fitness events, the opportunity to shop the brand’s collections in person, and exclusive giveaways.
The first of the two pop-up experiences to open is The Grove, which will run from April 11 to May 26, with the second pop-up store at Stanford taking place from April 17 to May 26.
In addition to exclusive in-person shopping, customers can also join the Halara Circle initiative, where they can receive a free product to try, review, and keep (while supplied last). An online initiative from the brand created to support community-driven design, Halara aims to use customer feedback to improve its designs and create more products in line with clients' needs.
Halara will also host TikTok Shop Super Brand Day deals throughout its pop-up activities, where customers who purchase an active dress in-store at either location are eligible to receive another item for free. To participate, customers must create a TikTok account, tag @halara_official, and use #Halarapopup.
Halara was originally founded in 2020 by Hong Kong-based entrepreneur Joyce Zhang, who saw a gap in the market for apparel suitable for both athletic and leisure during the pandemic.
