Guinness runs out in Mallorca
Mallorca’s bars are running out of Guinness just as tourists begin to book up summer holidays to the Spanish Isles, according to reports. The post Guinness runs out in Mallorca appeared first on The Drinks Business.
Mallorca’s bars are running out of Guinness just as tourists begin to book up summer holidays to the Spanish Isles, according to reports.
The stout, which has recorded around 2.2 million pints being poured daily across the UK, is said to be in short supply. According to Euro Weekly, with millions of Brits visiting the Balearics each year, the timing couldn’t be worse for the beer maker.
Diageo has revealed that Guinness is currently enjoying record-breaking demand across Europe and the UK, pushing its parent company Diageo to invest £166 million into its new brewery in Kildare to keep up with demand.
Diageo CEO Debra Crew, recently referred to Guinness’s success as “extraordinary growth” and noted that it was particularly interesting that it was seeing its uplift in sales during a time when the wider beer market has been in decline.
Crew told reporters: “Late last year demand was off the charts — we completely sold out. We’re working around the clock to restock and ramping up production fast.”
Despite Guinness’s wins, holidaymakers still lamented to the British national press that there was a shortage in Mallorca in particular and explained: “All the busy Irish pubs I’ve tried are out of Guinness. We’re here for another week, so I hope the suppliers get their act together or I won’t be a happy bunny.”
Santa Ponça based operator Sonia Rioja Brennan who runs the Dubliner Bar and Brennan’s Sports Bar admitted that she had been selling around 15 kegs per week before the taps ran dry.
Brennan pointed out: “It’s more about reputation than money” but asked: “How can an Irish pub not have Guinness on draught?”
Guinness sales rose by 20% in the four weeks leading up to November 2023 compared to the previous year, according to new data noting the trend. Then, amid the festive season, reports flagged what became coined as “the great Guinness shortage” as Britain dealt with the sudden surge in demand for The Black Stuff and while stocks dwindled sales of Murphy's Irish Stout shot up 632%.
One reason being suggested include the viral social media trend to “split the G” which led more people to start filming themselves sipping Guinness until the foam lined up perfectly with the centre of the ‘G’ on a pint glass. But, curbing this slightly, Diageo increased draught beer prices in Ireland for the fourth time in two years with the cost of a pint of Guinness seeing a rise from February 2025.
Added to this, stars like Olivia Rodrigo and Kim Kardashian have also been spotted holding a pint of Guinness while actors such as Paul Mescal, Niall Horan and Ed Sheeran have also joined in on the trend.
To coincide with the trend, the zero-alcohol alternative Guinness 0.0 also become one of Britain’s best-selling non-alcoholic beers and a big success story as a launch that has now also prompted Diageo to nearly double its production.
Speaking about the trend, a Diageo spokesperson suggested that the rise of Guinness is down to changing perceptions among drinkers.
The spokesperson noted that these days the drinker demographic has broadened and explained that “it’s now a drink for everyone” and even though “it used to be associated more with older men… it’s becoming hugely popular among women and younger drinkers too”.
db has reached out to Diageo for further comment on the Guinness shortages in Mallorca, but so far the drinks giant has remained tight-lipped about how it plans to tackle the issue.
The stout, which has recorded around 2.2 million pints being poured daily across the UK, is said to be in short supply. According to Euro Weekly, with millions of Brits visiting the Balearics each year, the timing couldn’t be worse for the beer maker.
Diageo has revealed that Guinness is currently enjoying record-breaking demand across Europe and the UK, pushing its parent company Diageo to invest £166 million into its new brewery in Kildare to keep up with demand.
Diageo CEO Debra Crew, recently referred to Guinness’s success as “extraordinary growth” and noted that it was particularly interesting that it was seeing its uplift in sales during a time when the wider beer market has been in decline.
Crew told reporters: “Late last year demand was off the charts — we completely sold out. We’re working around the clock to restock and ramping up production fast.”
Despite Guinness’s wins, holidaymakers still lamented to the British national press that there was a shortage in Mallorca in particular and explained: “All the busy Irish pubs I’ve tried are out of Guinness. We’re here for another week, so I hope the suppliers get their act together or I won’t be a happy bunny.”
Santa Ponça based operator Sonia Rioja Brennan who runs the Dubliner Bar and Brennan’s Sports Bar admitted that she had been selling around 15 kegs per week before the taps ran dry.
Brennan pointed out: “It’s more about reputation than money” but asked: “How can an Irish pub not have Guinness on draught?”
Guinness sales rose by 20% in the four weeks leading up to November 2023 compared to the previous year, according to new data noting the trend. Then, amid the festive season, reports flagged what became coined as “the great Guinness shortage” as Britain dealt with the sudden surge in demand for The Black Stuff and while stocks dwindled sales of Murphy's Irish Stout shot up 632%.
One reason being suggested include the viral social media trend to “split the G” which led more people to start filming themselves sipping Guinness until the foam lined up perfectly with the centre of the ‘G’ on a pint glass. But, curbing this slightly, Diageo increased draught beer prices in Ireland for the fourth time in two years with the cost of a pint of Guinness seeing a rise from February 2025.
Added to this, stars like Olivia Rodrigo and Kim Kardashian have also been spotted holding a pint of Guinness while actors such as Paul Mescal, Niall Horan and Ed Sheeran have also joined in on the trend.
To coincide with the trend, the zero-alcohol alternative Guinness 0.0 also become one of Britain’s best-selling non-alcoholic beers and a big success story as a launch that has now also prompted Diageo to nearly double its production.
Speaking about the trend, a Diageo spokesperson suggested that the rise of Guinness is down to changing perceptions among drinkers.
The spokesperson noted that these days the drinker demographic has broadened and explained that “it’s now a drink for everyone” and even though “it used to be associated more with older men… it’s becoming hugely popular among women and younger drinkers too”.
db has reached out to Diageo for further comment on the Guinness shortages in Mallorca, but so far the drinks giant has remained tight-lipped about how it plans to tackle the issue. 
