11 Beauty Brands Launching At Bluemercury

Bluemercury is doubling down on fragrance and clinical skincare with a bevy of brand launches. “Our focus on efficacy,” says Maly Bernstein, CEO of the Macy’s-owned beauty specialty chain. “In a world where people are looking for confidence in the chaos, there is growing desire for the science-backed/clinical-backed brand. We continue to ... The post 11 Beauty Brands Launching At Bluemercury appeared first on Beauty Independent.

Apr 28, 2025 - 05:01
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11 Beauty Brands Launching At Bluemercury

Bluemercury is doubling down on fragrance and clinical skincare with a bevy of brand launches.

“Our focus on efficacy,” says Maly Bernstein, CEO of the Macy’s-owned beauty specialty chain. “In a world where people are looking for confidence in the chaos, there is growing desire for the science-backed/clinical-backed brand. We continue to

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The post 11 Beauty Brands Launching At Bluemercury appeared first on Beauty Independent.