P&G Beauty and Personal Care Sales Inch Higher Despite Broader Slowdown

THE WHAT? Procter & Gamble (P&G) reported third quarter fiscal 2025 results, highlighting modest growth in its beauty and personal care segments amid a wider slowdown across other categories.

THE DETAILS For the January–March 2025 quarter, P&G’s beauty segment organic sales rose by 2%, driven by innovation-led volume growth in personal care and strong premium pricing in hair care. However, skin care sales declined slightly due to lower volumes and unfavorable geographic mix. Grooming, including brands like Gillette and Venus, posted a 3% organic sales increase, supported by higher pricing in North America, Latin America, and Europe. Overall, P&G’s total net sales fell 2% year-on-year to US$19.8 billion, while organic sales, excluding foreign exchange and divestitures, rose 1%. Beauty net sales declined 2% overall, impacted by foreign exchange headwinds.

THE WHY? Although P&G faced a challenging macroeconomic environment marked by volatile consumer demand and geopolitical pressures, investment in product innovation and premium offerings helped sustain growth in beauty and grooming categories. Particularly in personal care, consumers continued to trade up to premium products, offsetting volume softness in regions like Greater China. Moving forward, P&G plans to maintain investments in brand superiority and product innovation to drive category leadership.

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