Shein raises US prices by up to 377% as Trump tariffs take hold
Shein has raised prices for US shoppers, following through on its warning earlier this month that new tariffs would push operating costs higher.
Shein has raised prices for US shoppers, following through on its warning earlier this month that new tariffs would push operating costs higher.
The fast fashion giant increased prices across key categories last Friday (25 April), with some products more than quadrupling in cost overnight. A 10-pack of dish cloths, previously priced at $1.28, jumped to $6.10 — a 377% rise, according to Bloomberg data.
The sharp hikes come as US president Donald Trump’s administration imposes sweeping new import tariffs of up to 145% on goods from China, with Shein and rival Temu among the hardest hit.
The White House has also eliminated the longstanding de minimis exemption, which had allowed small shipments under $800 to enter the US without duties — a key enabler for low-cost cross-border ecommerce.
Prices for Shein’s top 100 beauty and health products rose by an average of 51%, while home and kitchen goods, along with toys, climbed by around 30%. Women’s clothing, one of the retailer’s core categories, saw a more modest average increase of 8%.
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In a joint statement earlier this month, Shein and Temu told customers: “To keep offering the products you love without compromising on quality, we will be making price adjustments starting April 25, 2025.”
The two platforms added that their “operating expenses have gone up” due to “recent changes in global trade rules and tariffs.”
Additional pressure is expected from May, when the US will introduce a $100 per-item postal fee for incoming parcels, with a second increase anticipated after 1 June.
Retail analysts said the changes could have wider repercussions across global ecommerce. Some companies, including Shein, are already exploring alternative supply chain strategies. The company began incentivising its suppliers to move production to Vietnam earlier this year in a bid to mitigate tariff exposure.
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