Global Hotel Alliance Research Reveals Independent Loyalty Programmes Are Gaining Ground as Travellers Favour Tangible Transparent Rewards over Complex Points Systems
Dubai, UAE - New research from Global Hotel Alliance (GHA) has unveiled three defining trends shaping the future of hotel loyalty – simplicity, personalisation, and experiences over discounts. Independent hotel loyalty programmes that deliver on the...
Dubai, UAE - New research from Global Hotel Alliance (GHA) has unveiled three defining trends shaping the future of hotel loyalty – simplicity, personalisation, and experiences over discounts. Independent hotel loyalty programmes that deliver on the...
