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Generative AI becomes go-to shopping assistant for US consumers: Adobe
Generative AI-powered chat interfaces are reshaping online shopping behaviours, with 39 per cent of US consumers having used them and 53 per cent planning to in 2025, as per a survey by Adobe Analytics. AI-driven traffic to retail sites surged by 1,300 per cent during the 2024 holiday season. Conversion rates are highest in electronics and jewellery, and lowest in apparel and groceries.
Generative AI-powered chat interfaces are reshaping online shopping behaviours, with 39 per cent of US consumers having used them and 53 per cent planning to in 2025, as per a survey by Adobe Analytics.
AI-driven traffic to retail sites surged by 1,300 per cent during the 2024 holiday season.
Conversion rates are highest in electronics and jewellery, and lowest in apparel and groceries.
