Gen Z, Millennials prioritise quality, sustainability, and security for luxury purchases - report

Cost-of-living pressures are not reserved for cash-strapped families. Luxury-purchasing Gen Z and Millennial shoppers are now even more discerning, “prioritising quality and sustainability” in their higher-end choices.

Feb 10, 2025 - 17:21
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Gen Z, Millennials prioritise quality, sustainability, and security for luxury purchases - report
Cost-of-living pressures are not reserved for cash-strapped families. Luxury-purchasing Gen Z and Millennial shoppers are now even more discerning, “prioritising quality and sustainability” in their higher-end choices.