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Gen Alpha tweens hold significant sway over parents’ purchases: study

Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10.

Mar 25, 2025 - 16:21
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Gen Alpha tweens hold significant sway over parents’ purchases: study

Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10.

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