From viral variants to devastating storms, how names shape the public's reaction to science
Nature, Published online: 07 February 2025; doi:10.1038/d41586-025-00317-7In episode 2 of What's in a name we look how choosing names can help, or hinder, attempts to communicate important messages.
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Nature, Published online: 07 February 2025; doi:10.1038/d41586-025-00317-7In episode 2 of What's in a name we look how choosing names can help, or hinder, attempts to communicate important messages.