Forbes - Retail

From Lattes To Layoffs: How Starbucks Is Working To Revive The Brand

Starbucks CEO Brian Niccol, takes the helm inheriting a company beset by eroding profits, declining same-store sales, and a customer base skeptical of $6 lattes.

Mar 3, 2025 - 13:01
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From Lattes To Layoffs: How Starbucks Is Working To Revive The Brand
Starbucks CEO Brian Niccol, takes the helm inheriting a company beset by eroding profits, declining same-store sales, and a customer base skeptical of $6 lattes.
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