Fresh but familiar: 'Renovation' still key for beauty in 2025
Renovation versus innovation remains a key focus for European beauty in 2025 as brands try to widen consumer engagement through rebranding, targeted campaigns and premiumization, says Euromonitor International. Last year, the global beauty and personal care market hit EUR 523 billion (USD 593 billion) – up 7% on the previous year in real terms and up 2.9% with inflation stripped away, according to Euromonitor International. Within this, Western Europe generated EUR 105 billion (USD 119... - Markets & trends / A la une
Renovation versus innovation remains a key focus for European beauty in 2025 as brands try to widen consumer engagement through rebranding, targeted campaigns and premiumization, says Euromonitor International.
Last year, the global beauty and personal care market hit EUR 523 billion (USD 593 billion) – up 7% on the previous year in real terms and up 2.9% with inflation stripped away, according to Euromonitor International. Within this, Western Europe generated EUR 105 billion (USD 119...
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