Fortnum & Mason launches round-the-clock rapid delivery service for luxury hampers

Fortnum & Mason has entered the on-demand delivery market, launching a new service that brings luxury hampers, loose-leaf teas, and premium biscuits straight to the doorsteps of Londoners in minutes.

Through a partnership with rapid delivery app Zapp, the service will be available 24/7, allowing customers to enjoy Fortnum & Mason’s high-end offerings whenever they wish.

This is the retailer’s first move into the rapidly growing on-demand delivery industry, which has seen other major supermarkets such as Waitrose, Sainsbury’s, and Asda partner with platforms like Deliveroo, Just Eat, and Uber Eats.

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The luxury retailer, known for its high-end offerings—including hampers priced up to £1,000—aims to cater to customers looking for a premium, on-demand shopping experience.

Fortnum & Mason chief brand officer Liz Darran said: “We are always looking for new ways to bring our products to customers in a way that complements their busy lifestyles. Partnering with leading tech brand Zapp ensures our customers can enjoy their favourite Fortnum’s treats whenever they wish, delivered in minutes, 24/7.”

Zapp director Rowan Lawson added: “Our collaboration with Fortnum & Mason brings together Zapp’s fast, on-demand delivery with the retailer’s heritage and quality, offering customers instant access to some of the most sought-after luxury products on the market.”

The new service comes after a strong performance during the Christmas period, with Fortnum & Mason recently announcing the return of its loyalty scheme. The revamped program will reward customers with priority access to exclusive events and services, rather than offering discounts on purchases.

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