Former StiVectin Exec Emphasizes Transparency And Clinical Results At New Skin Longevity Brand Parëva

Smitha Rao, a microbiologist who’s created 200-plus haircare, skincare and wellness products and worked on over 15 brands, including Sugarbear and StiVectin, where she was previously chief innovation officer and VP of product development and regulatory affairs, respectively, is well aware that the beauty industry is crowded and confusing. In the lead up to ... The post Former StiVectin Exec Emphasizes Transparency And Clinical Results At New Skin Longevity Brand Parëva appeared first on Beauty Independent.

Feb 11, 2025 - 06:08
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Former StiVectin Exec Emphasizes Transparency And Clinical Results At New Skin Longevity Brand Parëva

Smitha Rao, a microbiologist who’s created 200-plus haircare, skincare and wellness products and worked on over 15 brands, including Sugarbear and StiVectin, where she was previously chief innovation officer and VP of product development and regulatory affairs, respectively, is well aware that the beauty industry is crowded and confusing.

In the lead up to

...

The post Former StiVectin Exec Emphasizes Transparency And Clinical Results At New Skin Longevity Brand Parëva appeared first on Beauty Independent.