Forget Marriott And Hilton—Hyatt And An Unexpected Challenger Are Winning Hotel Loyalty
The 'number of members' is really just 'records in the database.' The more rooms you have, the more people are booking them, the more sign up for a program usually just to avoid paying extra. A large marketing file is valuable! But it says little about the value of the program. Far more interesting is which programs outperform the size of the chain. Continue reading Forget Marriott And Hilton—Hyatt And An Unexpected Challenger Are Winning Hotel Loyalty...
The 'number of members' is really just 'records in the database.' The more rooms you have, the more people are booking them, the more sign up for a program usually just to avoid paying extra. A large marketing file is valuable! But it says little about the value of the program. Far more interesting is which programs outperform the size of the chain.
Continue reading Forget Marriott And Hilton—Hyatt And An Unexpected Challenger Are Winning Hotel Loyalty...
