Fell restructures commercial team
UK wine distributor Fells has restructured its commercial team to support its growth goals over the next year and position it to navigate market challenges, it has announced. The post Fell restructures commercial team appeared first on The Drinks Business.
The strategic changes to its commercial team include several promotions and key additions, which will help it navigate the current challenges in the market It has promoted Richard Brockett, who has been with Fells for eight years, to sales director, with overall responsibility for the company’s sales operations. Meanwhile, Alastair Bennett becomes commercial development director, in charge of shaping Fells’ commercial strategy and further expanding its portfolio. Stefan Neumann MS will also expand his role to develop the company's premium wine selection, with continued emphasis on quality and innovation. Paul Burden, who joined Fells in 2016, takes on a broader role of strategic planning director, aiming to deliver enhanced analysis on market trends and categories that will support the company’s commercial decision-making process. Meanwhile, the national retail team has been strengthened with the addition Anastasia Duncanson as senior national account manager, while Charlotte Haylett and Tairi Tillo join the London on-trade division to drive growth in this key sector.
Fells' managing director Euan Mackay said the changes would ensure "that we have both the right people and the right structure in place to navigate ongoing market challenges while continuing to deliver exceptional value to our customers and our suppliers."
