The Business of Fashion

Nike Launches New Fitness Brand With Kim Kardashian’s S...

The new partners say they have long-term vision for body-fitting activewear for ...

Skims Named Underwear Partner of the NBA

The National Basketball Association announced a multi-year partnership with Skim...

Worldview: Ukraine’s Adaptive Fashion for the War Wounded

This week’s round-up of global markets fashion business news also features India...

OTB’s Annual Sales Fall 4% Despite Growth at Diesel and...

OTB, the Breganze-based group behind Diesel, Jil Sander, Maison Margiela, Marni,...

Why ‘Made in America’ Is Still a Fashion Fantasy

Trump’s “America First” trade agenda is designed to encourage domestic manufactu...

Exclusive: Diane von Furstenberg Inks Distribution Deal...

Diane von Furstenberg Inks Distribution Deal With Zalando. The iconic American d...

Swiss Watch Exports Could Dwindle to 12 Million Units A...

“Big Four” watchmaking brands Rolex, Patek Philippe, Audemars Piguet and Richard...

How Crown Affair Became the Queen of It-Girl Hair Care

Dianna Cohen and Elaine Choi have built an insider favourite haircare label with...

Building Competitive Advantage in Customer Care Through AI

BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and...

Edward Enninful Launches Media and Entertainment Company

EE72, co-founded by the former British Vogue editor and his sister Akua Enninful...

Kayali Bought by Co-Founder and Private Equity Firm Gen...

Dubai-based Huda Beauty will sell the buzzy fragrance line to its co-founder, Mo...

BoF Masterclass | The Complete Guide to Communicating V...

Join us for our next BoF Professional Masterclass on Thursday, February 27 at 16...

Case Study | The Complete Guide to Communicating Value ...

Among the greatest challenges fashion businesses face today is convincing increa...

A New Era of Men’s Skincare in India

Traditional macho marketing is being replaced by inclusive campaigns, science-ba...

Consumer Trends and Cultural Opportunities in Dubai

The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks...

Shein Is Said to Face Investor Pressure to Slash Valuat...

Shein shareholders are suggesting that an adjustment is needed to help get its p...

TikTok Grabs Market Share From Shein Despite Looming Risks

Observed sales grew 153 percent for TikTok Shop during the month, compared with ...

What Happened to France’s Anti-Fast Fashion Bill?

The French Senate has yet to take up the ‘sin tax’-style penalty on fast fashion...

How Emerging Brands Can Solve the Wholesale Puzzle

Partnering with department stores and boutiques used to be the first and sometim...

Stars Sport Black at Goth-Tinged Baftas in London

The moody theme, which has been making a comeback, dominated style at the award ...

This Week: BAFTAs, F1 and London Fashion Week

Sports and film will keep the hype machine going in the gap between New York and...

Ideas for London and New York Fashion Weeks

With the growing consolidation of fashion month energy in Paris and Milan, New Y...

How Much Would You Pay to Live Forever?

“Longevity” has become beauty’s latest buzzword for everything from topical mois...

Customers to Brands: Know Thyself

Fashion brands are working harder to clarify their messaging around what they st...

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