Established Incorporated and ACI Licensing form joint venture to acquire four brands
Image for illustration. Credits: Generated by the Gemini AI tool. Brand licensing firm Established Incorporated has established a strategic joint venture with ACI Licensing to acquire and manage four lifestyle brands; Badgley Mischka, C&C California, Kay Unger and Rachel Rachel Roy. As part of the deal, Established will own a controlling 51 percent ownership stake in the group, while ACI will retain 49 percent. More specifically, the joint venture ensures the complete ownership of Badgley Mischka, C&C California and Kay Unger’s intellectual property. The duo will also hold a 71 percent stake in the Rachel Rachel Roy brand, with the brand’s eponymous founder, Rachel Roy, maintaining a 29 percent stake. For Established, the deal expands its portfolio beyond its core electronics business, officially entering it into the premium lifestyle space, thus signifying a “key milestone” in its evolution, CEO Hall O’Donnell said. He continued: “By leveraging our expertise in brand revitalisation alongside ACI Licensing’s deep industry knowledge in lifestyle manufacturing and licensing, we are positioned to maximise the growth potential of these well-known brands.” In a joint statement, Andy Cohan and Charles Mamiye, co-founders of ACI, which will continue to lead day-to-day operations of the portfolio, said: “This venture combines ACI's specialised lifestyle industry expertise with Established's proven track record in brand management and global licensing across multiple brands and product categories."
Brand licensing firm Established Incorporated has established a strategic joint venture with ACI Licensing to acquire and manage four lifestyle brands; Badgley Mischka, C&C California, Kay Unger and Rachel Rachel Roy.
As part of the deal, Established will own a controlling 51 percent ownership stake in the group, while ACI will retain 49 percent. More specifically, the joint venture ensures the complete ownership of Badgley Mischka, C&C California and Kay Unger’s intellectual property. The duo will also hold a 71 percent stake in the Rachel Rachel Roy brand, with the brand’s eponymous founder, Rachel Roy, maintaining a 29 percent stake.
For Established, the deal expands its portfolio beyond its core electronics business, officially entering it into the premium lifestyle space, thus signifying a “key milestone” in its evolution, CEO Hall O’Donnell said. He continued: “By leveraging our expertise in brand revitalisation alongside ACI Licensing’s deep industry knowledge in lifestyle manufacturing and licensing, we are positioned to maximise the growth potential of these well-known brands.”
In a joint statement, Andy Cohan and Charles Mamiye, co-founders of ACI, which will continue to lead day-to-day operations of the portfolio, said: “This venture combines ACI's specialised lifestyle industry expertise with Established's proven track record in brand management and global licensing across multiple brands and product categories."
