E.l.f. Cosmetics to Raise Prices by US$1 Amid Cost Pressures
E.l.f. Cosmetics has announced it will increase prices by US$1 on select products starting August 1, citing rising costs while reaffirming its commitment to affordable beauty. The post E.l.f. Cosmetics to Raise Prices by US$1 Amid Cost Pressures appeared first on Global Cosmetics News.
THE WHAT? E.l.f. Cosmetics has announced it will increase prices by US$1 on select products starting August 1, citing rising costs while reaffirming its commitment to affordable beauty.
THE DETAILS In a message to its community, e.l.f. shared that despite the price adjustment, 75% of its product range will remain priced at US$10 or under. Hero products such as the Glow Reviver Lip Oil (US$9), Cream Glide Lip Liner (US$3), Hydrating Camo Concealer (US$8), and Brow Lift (US$7) will continue to offer wallet-friendly options. The company also noted it is monitoring the evolving tariff situation, which could further impact costs. E.l.f. emphasized that while bringing top-tier quality is becoming more expensive, it remains focused on maintaining value-driven pricing.
THE WHY? This price increase reflects broader industry trends, where even value-driven beauty brands are feeling the pinch of rising production, supply chain, and tariff-related costs. For e.l.f., a brand long celebrated for its high-quality, low-cost positioning, the modest hike aims to balance maintaining product excellence with managing external pressures, ensuring it can continue delivering on consumer expectations without majorly eroding its accessible price reputation.
Source: INSTAGRAM
The post E.l.f. Cosmetics to Raise Prices by US$1 Amid Cost Pressures appeared first on Global Cosmetics News.
