Dunelm CEO to retire as digital success drives solid sales growth
Dunelm has reported positive interim results for the 26 weeks to 28 December 2024, , reflecting both growth and strategic progress despite a challenging retail environment.
Dunelm has reported positive interim results for the 26 weeks to 28 December 2024, , reflecting both growth and strategic progress despite a challenging retail environment.
For the first half of FY25, the homewares retailer saw total sales hit £893.7m, up 2.4% on last year. It said the growth was driven by strong volume, while digital channels performed particularly well, contributing 39% of total sales—up from 36% last year.
CEO Nick Wilkinson highlighted that despite a cautious consumer landscape, the group’s market share increased to 7.8%, a 30 basis point improvement. Meanwhile, Dunelm saw a growth of 4.3% in active customers, strengthening its foothold in the competitive homeware sector.
He also noted the upcoming opening of the retailer’s 200th store, marking a key milestone in its expansion strategy.
Wilkinson said: “Our performance in the first half reflects the strength of our business model and our ability to adapt to a challenging retail backdrop. Despite market uncertainties, we have maintained strong sales, gross margin, and customer growth. Our ongoing investments in both physical stores and digital channels continue to pay off, and we’re excited about our progress.”
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Dunelm also said that Wilkinson, who has served as CEO for seven years, is set to retire from full-time executive life.
Under Wilkinson’s leadership, Dunelm navigated the global pandemic, enhanced its digital offerings, and made strategic advancements in technology and data.
The Board will begin a formal and comprehensive search for his successor, considering both internal and external candidates. Wilkinson will remain in his role until a successor is appointed.
“The decision to retire comes after a rewarding and fulfilling period at Dunelm,” Wilkinson said.
“While I am proud of the company’s achievements, it is time for a new leader to guide Dunelm into its next chapter. I am confident in the strength of our team and the continued success of our business model. We are in a strong position for the future.”
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