In pictures: Inside Pull&Bear’s reimagined Oxford Street flagship
Pull&Bear has opened a revamped version of its Oxford Street flagship, showcasing a store design that blends advanced technology with an emphasis on customer experience.
Pull&Bear has unveiled its newly revamped Oxford Street flagship, showcasing a store design that blends technology with an emphasis on customer experience.
The new 20,000sq ft space represents a shift in the Inditex-owned fashion retailer’s retail approach, with a focus on interactive features and exclusive offerings.
Pull&Bear said one of the standout features in the store is the new modular and rooms display system, which offers a wide-angle ‘0.5’ view to enhance product visibility and presentation.
Digital elements are integrated throughout the space, with multi-position screens and polycarbonate light bars that communicate key information and promotions.
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As part of the ongoing digital transformation, Pull&Bear continues to offer assisted self-checkout, as well as an online pick-up and drop-off point, further streamlining the in-store experience for customers.
A focal point of the store is the area dedicated to Pull&Bear’s sub-brand STWD. This section introduces an exclusive unisex collection available only at this location.
The store also features a dedicated “infinity area” within its fitting rooms, a space designed to support content creation for platforms like TikTok.
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