Does The Viral Facial Contrast Theory From Tiktok (Really) Work?

Finding your signature makeup is a piece of cake, according to Tiktok’s facial contrast theory. But does the viral beauty trend hold substance beyond the hype? The post Does The Viral Facial Contrast Theory From Tiktok (Really) Work? appeared first on LUXUO.

Mar 3, 2025 - 20:20
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Does The Viral Facial Contrast Theory From Tiktok (Really) Work?
Art: Kimberlee Kessler

Tiktok is the realm of newness and novelty. Every week, something new emerges and it’s always something that I simply need to know about. A novel way to style my hair for maximum impact, a new homegrown brand I should shop from or just a fresh meme that will take over the Tiktok community—and Gen-Z digital marketing strategies—for the next month.

But it’s not every day that a trending topic on Tiktok forces me to rethink what I thought I knew. It all started with just one video that looked just like any other. A talking head, describing Tiktok’s latest beauty fixation: facial contrast. 

@alieenor My favourite glow up tip is playing with contrast to get more confidence ✨ #contrastlevel #mediumcontrast #highcontrast #emmawatson Read More