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Digital Evolution in Swiss Tourism: A Shift towards Social Media, Data, and AI
A recent study by the Institute of Tourism HES&SO Valais&Wallis (ITO) highlights the evolution of digital practices within Swiss tourism organizations, emphasizing the growing importance of social media, data management, and artificial intelligence (AI).
A recent study by the Institute of Tourism HES&SO Valais&Wallis (ITO) highlights the evolution of digital practices within Swiss tourism organizations, emphasizing the growing importance of social media, data management, and artificial intelligence (AI).
