Daily Briefing (Insiders Only): Poppi Super Bowl Fallout Continues As Rivals Pile On
The Super Bowl giveth, and the Super Bowl taketh away. That may be what Poppi is feeling this week as – just one year after earning plaudits for its splashy Super Bowl TV spot – the modern soda brand is reeling from fallout around its marketing stunt for this year’s Big Game.
The Super Bowl giveth, and the Super Bowl taketh away. That may be what Poppi is feeling this week as – just one year after earning plaudits for its splashy Super Bowl TV spot – the modern soda brand is reeling from fallout around its marketing stunt for this year’s Big Game.
