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Consumers buy the product, not the brand: 57% of Brits ignore brand names when buying consumer goods
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! When it comes to consumer products, over half (57%) of Brits don’t pay attention to the brands they’re buying, as long as the product meets their needs (Q18). That’s according to the latest research by SAP Emarsys, which surveyed over 2,000 UK consumers and over 100 senior marketers at multinational brands on shifting attitudes towards consumer products. […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!
When it comes to consumer products, over half (57%) of Brits don’t pay attention to the brands they’re buying, as long as the product meets their needs (Q18). That’s according to the latest research by SAP Emarsys, which surveyed over 2,000 UK consumers and over 100 senior marketers at multinational brands on shifting attitudes towards consumer products. […]
If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News
