Co-op Wholesale secures major multi-year deal with Roadchef
Co-op’s newly rebranded wholesale division has secured a significant multi-year agreement with UK motorway services operator Roadchef
Co-op’s newly rebranded wholesale division has secured a significant multi-year agreement with UK motorway services operator Roadchef, aimed at accelerating growth and enhancing the on-the-go retail experience.
The agreement will see the retailer supply eight roadside convenience stores—previously run by Spar—introducing a wide selection of its own-brand products at motorway locations nationwide.
Welcoming over 52 million customers annually, Roadchef is continuing its mission to upgrade and modernise its service areas.
Co-op Wholesale described the deal as a major step in strengthening Roadchef’s customer proposition by offering increased choice, better convenience, and quality food-to-go options.
Store conversions are expected to roll out between June and September 2025, with both parties exploring further collaboration opportunities beyond the initial launch.
-
Related Story
-
Co-op Wholesale MD Katie Secretan said: “We’re excited to bring a new look and feel to these stores, ensuring travellers can easily access our award-winning own-brand range while on the move.
“Our flexible wholesale model means we can work closely with the Roadchef team to tailor the right format and product mix for each site. I’m really looking forward to seeing this partnership come to life.”
Roadchef director of retail, procurement and supply chain Kevin Whitehouse added: “Co-op Wholesale offers exactly what we’ve been looking for — a strong own-label portfolio and robust distribution capability. This partnership allows us to better serve our customers with high-quality, convenient products during their journeys.”
This follows the Co-op Group’s recent move to rebrand its Nisa wholesale business as Co-op Wholesale, underlining its renewed commitment to supporting independent retail.
Just last week, the division also revealed a planned £800,000 investment in reducing wholesale prices across key own-brand lines.
The initiative will more than double its wholesale own-label range, expanding from 50 to over 100 lines, using data to identify high-impact products for partner retailers.
Click here to sign up to Retail Gazette‘s free daily email newsletter
