Chanel cuts ribbon on lipstick pop up in London
Chanel is celebrating its Rouge Coco lipstick collections with a dedicated pop-up space and special experiences in London’s Covent Garden at the end of this month. The brand has installed a branded skate ramp where pro skateboarders will display their skills and will be dispensing beauty tips and frozen treats to passers by. The post Chanel cuts ribbon on lipstick pop up in London appeared first on Global Cosmetics News.
THE WHAT? Chanel is celebrating its Rouge Coco lipstick collections with a dedicated pop-up space and special experiences in London’s Covent Garden at the end of this month. The brand has installed a branded skate ramp where pro skateboarders will display their skills and will be dispensing beauty tips and frozen treats to passers by.
THE DETAILS Walk-in visits to the Rouge Coco Playground are welcome or visitors can reserve their spot for an after-hours event, make-up masterclass or bespoke beauty service in advance via the French luxury label’s website.
THE WHY? Covent Garden is rapidly becoming the UK capital’s beauty destination of choice and Chanel knows that experiential retail pulls in crowds, and therefore sales.
The post Chanel cuts ribbon on lipstick pop up in London appeared first on Global Cosmetics News.
