Vogue Business

Are you a ‘knitted Bally baddie’? How fashion starter packs became a marketing tool

What started as a niche internet joke has evolved into a force in fashion discourse, not only racking up high engagement but actively driving sales.

Mar 13, 2025 - 06:36
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Are you a ‘knitted Bally baddie’? How fashion starter packs became a marketing tool
What started as a niche internet joke has evolved into a force in fashion discourse, not only racking up high engagement but actively driving sales.
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