Dior opens an exceptional boutique in the heart of Vienna
Credits: Dior Initiating a new chapter in its relationship with Austria, the House of Dior is pleased to announce the opening of a new boutique in Vienna, located on Tuchlauben Street in the Goldenes Quartier, the epicenter of fashion and luxury in the capital. Spread over more than 1,000 m², this unique setting presents the different worlds of Dior, from women's and men's ready-to-wear to bags, shoes and accessories, including jewelry, Dior Maison objects and perfumes. Inside, it is enhanced by a signature concept designed by architect Peter Marino, characterized by a refined atmosphere illuminated by light colors. In a dialogue between past and present, heritage and reinvention, the House's codes merge with an ultra-contemporary aesthetic. Credits: Dior A tribute to Christian Dior's fervent passion for creation in all forms, the decor is punctuated with captivating art – by Claudia Wieser, Christian Eisenberger, Rudolf Polanszky, John McAllister, Maysha Mohamedi, Ross Bleckner, Donald Sultan, Étienne Moyat, Franck Évennou, Marc Swanson, and Philippe Pasqua – while in one corner, the multiple reinterpretations of the Lady Dior, created by several international artists for the Dior Lady Art project, are revealed. A "refuge of the marvelous" in which the magic of the Dior dream flourishes gloriously.
Initiating a new chapter in its relationship with Austria, the House of Dior is pleased to announce the opening of a new boutique in Vienna, located on Tuchlauben Street in the Goldenes Quartier, the epicenter of fashion and luxury in the capital.
Spread over more than 1,000 m², this unique setting presents the different worlds of Dior, from women's and men's ready-to-wear to bags, shoes and accessories, including jewelry, Dior Maison objects and perfumes. Inside, it is enhanced by a signature concept designed by architect Peter Marino, characterized by a refined atmosphere illuminated by light colors. In a dialogue between past and present, heritage and reinvention, the House's codes merge with an ultra-contemporary aesthetic.
A tribute to Christian Dior's fervent passion for creation in all forms, the decor is punctuated with captivating art – by Claudia Wieser, Christian Eisenberger, Rudolf Polanszky, John McAllister, Maysha Mohamedi, Ross Bleckner, Donald Sultan, Étienne Moyat, Franck Évennou, Marc Swanson, and Philippe Pasqua – while in one corner, the multiple reinterpretations of the Lady Dior, created by several international artists for the Dior Lady Art project, are revealed.
A "refuge of the marvelous" in which the magic of the Dior dream flourishes gloriously.
