Celsius buys energy drink rival Alani Nu for $1.8B

The purchase allows Celsius to add a fast-growing beverage popular with young women while better positioning it to compete against rivals Red Bull and Monster.

Feb 21, 2025 - 02:39
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Celsius buys energy drink rival Alani Nu for $1.8B

The purchase allows Celsius to add a fast-growing beverage popular with young women while better positioning it to compete against rivals Red Bull and Monster.