Brother’s Bond Bourbon secures US$7.5m in funding
The post Brother’s Bond Bourbon secures US$7.5m in funding appeared first on The Drinks Business.
The Bourbon brand co-created by The Vampire Diaries stars Ian Somerhalder and Paul Wesley has secured US$7.5 million in funding.
Brother's Bond Bourbon is an American whiskey brand co-owned by Hollywood actors Ian Somerhalder and Paul Wesley, who both starred in The Vampire Diaries series together. Its portfolio includes a range of small-batch, ultra-premium Bourbon and rye whiskeys including Bottled in Bond.
The Bourbon brand has secured US$7.5m (£5.9m) in its latest funding round.
“We are incredibly grateful for the support of our investors, who recognise the potential growth of Brother’s Bond Bourbon,” said Vincent Hanna, CEO of Brother’s Bond Bourbon. “The belief in our vision and the industry’s resilience fuels our passion to continue building a brand that resonates with whiskey enthusiasts around the world.”
New capital will be used to expand the whiskey brand's footprint in its home market of the US and into key international markets, the company has said, further solidifying the company’s long-term strategy for growth.
“The whiskey industry is at an exciting inflection point, and we see Brother’s Bond Bourbon as a leader in this movement,” said Hanna. “Our ability to merge heritage with modern appeal makes Brother’s Bond stand out in the market. This investment is not just about funding—it’s about fuelling a brand that is shaping the future of Bourbon.”
New funding comes just weeks after Brother’s Bond Bourbon announced a strategic sales partnership with Banfi Vintners, marking the Italian wine producer's first venture into the whiskey category.
Announced in January, Banfi will serve as Brother’s Bond’s sales agency in the US to build the Bourbon’s presence in the market.
Banfi’s partnership with Brother’s Bond marks its first portfolio extension in more than 10 years, and offers “an exciting avenue”, the Banfi CEO said.
“We recognise that this partnership will collectively open doors for our combined portfolio as well as allow us to offer more value to our customers and consumers alike,” she said. Read more here.
Brother's Bond Bourbon is an American whiskey brand co-owned by Hollywood actors Ian Somerhalder and Paul Wesley, who both starred in The Vampire Diaries series together. Its portfolio includes a range of small-batch, ultra-premium Bourbon and rye whiskeys including Bottled in Bond.
The Bourbon brand has secured US$7.5m (£5.9m) in its latest funding round.
“We are incredibly grateful for the support of our investors, who recognise the potential growth of Brother’s Bond Bourbon,” said Vincent Hanna, CEO of Brother’s Bond Bourbon. “The belief in our vision and the industry’s resilience fuels our passion to continue building a brand that resonates with whiskey enthusiasts around the world.”
New capital will be used to expand the whiskey brand's footprint in its home market of the US and into key international markets, the company has said, further solidifying the company’s long-term strategy for growth.
“The whiskey industry is at an exciting inflection point, and we see Brother’s Bond Bourbon as a leader in this movement,” said Hanna. “Our ability to merge heritage with modern appeal makes Brother’s Bond stand out in the market. This investment is not just about funding—it’s about fuelling a brand that is shaping the future of Bourbon.”
New funding comes just weeks after Brother’s Bond Bourbon announced a strategic sales partnership with Banfi Vintners, marking the Italian wine producer's first venture into the whiskey category.
Announced in January, Banfi will serve as Brother’s Bond’s sales agency in the US to build the Bourbon’s presence in the market.
Banfi’s partnership with Brother’s Bond marks its first portfolio extension in more than 10 years, and offers “an exciting avenue”, the Banfi CEO said.
“We recognise that this partnership will collectively open doors for our combined portfolio as well as allow us to offer more value to our customers and consumers alike,” she said. Read more here. 
