British Airways Holidays launches 2025 Travel Trends Report
British Airways Holidays unveils its 2025 Travel Trends Report, identifying the most searched for holiday destinations, as well as how travellers are choosing to curate their holidays in new and exciting ways, with social media driving booking patterns and customers now forming “Trip Collectives”. The report’s 2025 ‘Hotlist’, showcasing the January Sale’s most searched for destinations, confirms a key prediction from last year’s Travel Trends Report, with Malta moving from the ‘Rising Stars’ category to now being one of the most searched for holiday destinations. Meanwhile, Koh Samui has seen a 38% rise in interest compared to last year, a trend that will undoubtably grow, with the return of a popular TV show launching this week.
British Airways Holidays unveils its 2025 Travel Trends Report, identifying the most searched for holiday destinations, as well as how travellers are choosing to curate their holidays in new and exciting ways, with social media driving booking patterns and customers now forming “Trip Collectives”.
The report’s 2025 ‘Hotlist’, showcasing the January Sale’s most searched for destinations, confirms a key prediction from last year’s Travel Trends Report, with Malta moving from the ‘Rising Stars’ category to now being one of the most searched for holiday destinations. Meanwhile, Koh Samui has seen a 38% rise in interest compared to last year, a trend that will undoubtably grow, with the return of a popular TV show launching this week.
