Breaking Free from the Age of Average: Leading Global Trend Agency Unveils Vision for a Bold, Original Future 

FUTURE SNOOPS

Breaking Free from the Age of Average: Leading Global Trend Agency Unveils Vision for a Bold, Original Future

“Only creativity will save creativity,” says Fashion Snoops as it rebrands to Future Snoops

London, March 25, 2025 – After 25 years at the forefront of global trend forecasting, Fashion Snoops is entering a bold new era. Now rebranded as Future Snoops, the agency is on a mission to defend creativity from an algorithm-driven world where sameness has become the greatest business risk.

In a landscape shaped by data and automation, Future Snoops is taking a stand. The agency, guided by global cultural strategists and creative thinkers, warns that relying solely on algorithms leads to creative flattening—an endless loop of predictability and repetition.

Introducing: The Creative Unflattening

To mark the rebrand, Future Snoops has released The Creative Unflattening, a manifesto and guide for brands seeking to reclaim originality in the Age of Average.

Key findings from the report include:

• Despite access to infinite data and technology, creative stagnation is widespread.
• Efficiency often comes at the cost of distinctiveness.
• Predictability limits possibility.
• Creativity is the currency of the future.

Download the full report: here

A New Approach to Innovation

For 25 years, Future Snoops has decoded the undercurrents of culture and consumer behavior before they surface. Today, the agency combines the power of AI with human intuition—tools that support, but don’t replace, the spark of original thought.

“Our evolution to Future Snoops reflects our core belief: in an increasingly homogenized world, creativity is the currency of the future—and it needs a human pulse. We don’t just deliver trends—we create space where ideas ignite, helping to fuel the breakthroughs only you can see.”
— Lilly Berelovich, Co-Founder & Chief Creative Officer

About Future Snoops

Founded in 2000 by Itay Arad and Lilly Berelovich, Future Snoops has evolved from a New York-based startup to a global influence in trend forecasting. The agency advises across key industries, including:

• Fashion: womenswear, menswear, accessories, youth, activewear
• Lifestyle: home, beauty, wellness, food and drink
• Innovation: tech, automotive, consumer behavior

With a team spanning continents, Future Snoops helps businesses cut through the noise and lead with originality.

Celebrating 25 Years

To commemorate its 25-year anniversary and rebrand, Future Snoops is hosting exclusive trend presentations and industry gatherings in London and New York City—spaces designed to bring together visionary voices and shape new creative futures.

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