Brands ‘could lose up to half of MIV’ if TikTok ban returns to US: Launchmetrics

A new report recommends employing diversified social media strategies to mitigate potential disruptions caused by the short-form video platform’s uncertain future.

Feb 18, 2025 - 11:00
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Brands ‘could lose up to half of MIV’ if TikTok ban returns to US: Launchmetrics
A new report recommends employing diversified social media strategies to mitigate potential disruptions caused by the short-form video platform’s uncertain future.