Brand Marketing for Hotels: How should we define it?
Brand marketing in hotels is a slippery concept. Performance marketing? That’s clear—Google Ads, metasearch campaigns, retargeting, cost-per-click strategies. It’s a numbers game, a direct response approach where you invest a dollar and expect ten b...
Brand marketing in hotels is a slippery concept. Performance marketing? That’s clear—Google Ads, metasearch campaigns, retargeting, cost-per-click strategies. It’s a numbers game, a direct response approach where you invest a dollar and expect ten b...
