Booths to launch loyalty prices amid ‘fundamental’ rewards revamp

Booths is rolling out loyalty prices as part of a “fundamental” revamp of its Booths reward programme.

The grocery chain, which reported record sales over Christmas, is launching discounted prices on roughly 300 of its own-label lines in stores, The Grocer reported.

However, Booths cardholders will also be granted access to a set of more “permanent” discounts and offers, such as its 10% off four bottles of wine and three for £15 meat deals.

Speaking at the Food and Drink Expo in Birmingham this week, the retailer’s managing director Nigel Murray said the discounts would collectively amount to roughly 10% on average.

The first 300 items were chosen from its own-label lines that its shoppers purchased the most often, with products including vegetables, strawberries, and fillet steaks.

The executive explained that the northern supermarket had rolled out the changes as it wanted to do more to reward its most “loyal shoppers”.

Cardholders currently receive 5% back on the purchase of selected products with paper vouchers that can be used in store.

Despite modernising its loyalty scheme, Booths axed its self service checkouts in 2023 in all but two of its 28 stores, to cater to customer demand.

The supermarket, which is an outlier in the industry, insisted that the change would help it keep its “warm northern welcome” and that having manned tills was better for shoppers.

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