Beiersdorf Faces Swiss Antitrust Probe Over Nivea Pricing Dispute
Switzerland’s competition authority has opened an investigation into Beiersdorf over alleged unfair pricing practices concerning its Nivea product range. The post Beiersdorf Faces Swiss Antitrust Probe Over Nivea Pricing Dispute appeared first on Global Cosmetics News.
THE WHAT? Switzerland’s competition authority has opened an investigation into Beiersdorf over alleged unfair pricing practices concerning its Nivea product range.
THE DETAILS The Swiss Competition Commission (COMCO) is examining whether Beiersdorf holds “relative market power” over retailer Migros and whether it is abusing this position by charging higher prices for Nivea products in Switzerland compared to other markets. The investigation follows claims that Beiersdorf has denied Migros access to Nivea goods on the same terms offered to international retailers.
Beiersdorf has responded, stating it does not understand the basis of the allegations but will fully cooperate with authorities. The company emphasized its commitment to regulatory compliance and antitrust law.
THE WHY? The probe highlights growing scrutiny of multinational personal care brands over cross-border pricing practices. Nivea, a flagship brand for Beiersdorf, commands significant market presence in Europe, and any finding of abuse of market power could have implications for its pricing and distribution strategy in Switzerland and beyond.
Source: Reuters
The post Beiersdorf Faces Swiss Antitrust Probe Over Nivea Pricing Dispute appeared first on Global Cosmetics News.
