Bad returns experiences impact customer loyalty
New research by Manhattan Associates reveals that difficult returns processes are driving shoppers away from brands, with a staggering 40% refusing to shop with a brand after a negative experience; underscoring the need for retailers to prioritise a seamless and customer-centric returns process.
New research by Manhattan Associates reveals that difficult returns processes are driving shoppers away from brands, with a staggering 40% refusing to shop with a brand after a negative experience; underscoring the need for retailers to prioritise a seamless and customer-centric returns process.
