As TikTok Shop’s fate remains in balance, social commerce gains traction

The social media app with its popular e-commerce feature is in a state of suspense after a ban was once again delayed. Here’s a look at what this means for retail and how experts feel brands should respond.

Apr 10, 2025 - 19:01
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As TikTok Shop’s fate remains in balance, social commerce gains traction

The social media app with its popular e-commerce feature is in a state of suspense after a ban was once again delayed. Here’s a look at what this means for retail and how experts feel brands should respond.