As TikTok Shop’s fate remains in balance, social commerce gains traction
The social media app with its popular e-commerce feature is in a state of suspense after a ban was once again delayed. Here’s a look at what this means for retail and how experts feel brands should respond.


The social media app with its popular e-commerce feature is in a state of suspense after a ban was once again delayed. Here’s a look at what this means for retail and how experts feel brands should respond.