Anheuser-Busch debuts a new vodka tea brand called Skimmers

The launch comes as the niche alcohol segment surged 332% in 2024 as consumers turned away from beer in favor of alternative ready-to-drink offerings.

Apr 2, 2025 - 19:07
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Anheuser-Busch debuts a new vodka tea brand called Skimmers

The launch comes as the niche alcohol segment surged 332% in 2024 as consumers turned away from beer in favor of alternative ready-to-drink offerings.