Amazon debuts brick-and-mortar beauty and personal care store in Milan, Italy

The giant online retailer has opened a “parapharmacy” in Milan, Italy. The new physical store features a range of beauty and personal care products mostly focused on skin care, as well as AI-powered skin analysis tools. Located in the city center of Milan, the new Amazon “parapharmacy” features a curated selection of beauty and skin care items from brands including Eucerin, La Roche-Posay, Vichy, Avène, Bionike, Rilastil, CeraVe and more. Amazon's first foray in brick-and-mortar beauty... - Companies & industry / Europe

Feb 25, 2025 - 01:55
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Amazon debuts brick-and-mortar beauty and personal care store in Milan, Italy

The giant online retailer has opened a “parapharmacy” in Milan, Italy. The new physical store features a range of beauty and personal care products mostly focused on skin care, as well as AI-powered skin analysis tools.
Located in the city center of Milan, the new Amazon “parapharmacy” features a curated selection of beauty and skin care items from brands including Eucerin, La Roche-Posay, Vichy, Avène, Bionike, Rilastil, CeraVe and more.
Amazon's first foray in brick-and-mortar beauty... - Companies & industry /