AllSaints opens larger store at Birmingham Bullring
AllSaints has opened the doors to a new store at Birmingham’s Bullring, marking its first UK store opening of 2025.
AllSaints has opened the doors to a new store at Birmingham’s Bullring, marking its first UK store opening of 2025.
The fashion retailer‘s 3,207sq ft store, located on the upper level of the shopping centre, replaces the brand’s previous location on the ground floor.
It said the new store offers a wide selection of men’s and women’s apparel, handbags, footwear, accessories, jewellery, and fragrances.
Designed with AllSaints’ new store concept, first launched in Los Angeles in 2024, the Birmingham store features a double-height shop front and a lighter, more open interior, while maintaining the brand’s signature industrial style.
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The Birmingham Bullring store opening marks the latest development in the retailer’s ongoing global expansion strategy and follows recent UK store openings including Brompton Road, London Bridge, Trafford Centre and two stores in Glasgow.
AllSaints’ global retail director Frankie Mallinson said: “We are thrilled to unveil our brand new Birmingham Bullring store. Our teams have worked tirelessly to transform the space into one that embodies AllSaints DNA at every turn. From our signature Singer sewing machines to the custom, AllSaints-embossed leather furniture, every detail has been carefully considered to create an unforgettable customer journey that feels undeniably AllSaints.
“All the work we’ve put into this new store reflects our commitment to providing an unparalleled shopping experience for our customers, while staying true to the essence of our brand.
“I am incredibly grateful to our immensely talented field and store teams, whose dedication has been instrumental in bringing this vision to life. We can’t wait to welcome both long-standing and new customers into our new Birmingham home.”
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