Aldi searches for consumers to form ‘winefluencers’ club

UK discounter Aldi is looking for ten consumers to form its new 'Winefluencer' Club to trial its new Spring Summer collection and promote it across social media.  The retailer is looking for ten wine connoisseurs to join the club for three months, in which they will receive free bottles from Aldi’s wine range in exchange for authentic social media reviews. During this time, they will not only be able to uncover "hidden gems" from the new collection, the retailer said, but also provide feedback to the retailer that will help shape future wine selections.

Julie Ashfield, managing director of buying at Aldi UK, said the retailer was "embracing the changing world of wine".

"With the launch of our Winefluencer Club, we’re not just offering great wine, we’re creating a community where passionate wine lovers can share their thoughts on the range. It’s all about making wine something that everyone can enjoy, no matter their level of expertise," she said. Consumers need to submit a 150 words submission explaining why they should be selected as part of Aldi’s Winefluencer Club, explain what their favourite Aldi wine is and why, along with their social media handles and number of followers. The retailer has partnered with content creator thewinewally' Liam D'Arcy, who has a 103k strong Instagram following, who is sharing tips on how to become a social media pro, and how to make wine more accessible to a wider audience.

D’Arcy said it was a "fantastic opportunity for wine lovers", not only to taste Aldi's range for free, but also to develop their skills, grow their audience and help others discover top picks from the latest range." The Winefluencer Club will also get a first look at Aldi's Autumn Winter range before it is released in September.