Aldi accused of trademark infringement by Robinsons over ‘copycat’ squash drink

Robinsons has accused Aldi of trademark infringement in the High Court over the appearance of the supermarket’s Sun Quench Squirty Squash.

Robinsons filed a claim in the High Court on 19 March, alleging that the German discounter had committed trademark infringement and passing off.

The British beverage company is being represented by law firm Stobbs, The Grocer reported.

It comes after the intellectual property company represented rival supermarket M&S in a feud over a light-up gin liqueur last year.

Back in January, Aldi also won a High Court battle against drinks company Thatchers, after it accused the grocer of copying one of its products.

Although further details about Robinsons’ allegation are not publicly available, lawyers have highlighted similarities regarding the designs of Robinsons’ Mini and Aldi’s Sun Quench Squirty Squash.

Lawyer Marks & Clerk partner and head of brand exploitation, protection and trademark litigation Kirsten Gilbert said: “We do not know what the claim is about, but can’t help but notice certain similarities with the get-up of the well-known Robinsons brand squash and the Aldi product sold under the Sun Quench brand.”

The German grocery giant did not issue a comment.

In 2022, M&S settled a lawsuit against Aldi over its Colin the Caterpillar cake, after accusing the discounter of copying its design.

Aldi went on to file a legal trademark for its ‘Cuthbert’ cake brand, following the caterpillar cake row.

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