Adidas targets larger US market share as Nike struggles

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth.

Mar 3, 2025 - 01:45
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Adidas targets larger US market share as Nike struggles
Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth.