8 Luxury Fragrances of 2025 That Intentionally Embrace the Floral Heart

Floral heart notes act as a structural bridge (as most heart notes do) and smooth the transition between the initial freshness of the top notes and the heavier, lingering base notes. Without a floral heart, a fragrance would jump too sharply from top to base, lacking olfactory harmony. Secondly, as the heart is usually the bulk of the fragrance, floral notes often provide roundness, complexity and fullness, preventing the scent from feeling flat or one-dimensional. Lastly, florals evoke recognisable feelings and memories and are often associated with sensuality, romance, femininity and (more obviously) nature. This makes floral heart notes emotionally resonant and relatable to the user, contributing to why someone might be drawn to or remember a fragrance. While the top note is the immediate draw and the base note is the true personality of the fragrance, the heart note is more than just a middle layer — it is the emotional anchor of a perfume.

It acts as a bridge between the fleeting brightness of the top and the weight of the base, softening the transition and harmonising the scent’s architecture. While top notes disappear quickly and base notes remain quietly in the background, the heart is what lingers in memory. It also reflects mindfulness in a metaphorical sense. It is neither the rush of first impression (top), nor the lasting imprint (base) — it is the “here and now”. From an R&D perspective, floral notes play a crucial role in perfumery due to their exceptional versatility. They blend seamlessly with both spicy and woody accords, acting as a natural softener to more intense or sharper elements. This ability to harmonise and round out bold notes makes florals an ideal choice for the heart of a fragrance. Positioned between the fleeting top notes and the long-lasting base, the floral heart provides structure, balance and continuity — serving as the fragrance’s emotional and olfactory core.

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Heart notes often highlight the elegance of white florals — think lily, frangipani, ylang-ylang and jasmine — which are known for adding distinctive character to a scent. Powdery blooms like iris and violet also lend a soft, romantic touch, while dewy florals such as rose and peony evoke a fresh, airy quality. When blended, these flowers create refined and perennial spring fragrances. As the staple in the heart of many perfumes — prized for their ability to convey warmth, richness and emotional depth — LUXUO highlights a range of luxury fragrances with floral heart notes.

Dior Les Récoltes Majeures By Francis Kurkdjian

In 2025, Dior’s “Les Récoltes Majeures” by Francis Kurkdjian reaffirms the enduring power of the floral heart note — this time with a mindful twist. Each composition — from Lily of the Valley to Centifolia Rose and Grasse Jasmine, is not just an olfactory tribute to Christian Dior’s gardens but a sensorial journey anchored in emotional efficacy — Leveraging Headspace and electromagnetic frequency analysis, Kurkdjian captures the ephemeral aura of these “silent” flowers with scientific precision, proving that nature’s most delicate notes can offer deep psychological resonance. The collection’s rarefied approach to extraction and its emphasis on slow, intentional creation mirrors a wider cultural turn toward mindfulness — where the fragrance is not simply worn, but experienced as a moment of inner stillness and connection.

An efficacy study commissioned by Dior confirms that these floral accords not only evoke emotional well-being but also enhance mindfulness, helping wearers to centre themselves in an increasingly hectic world. Here, the floral heart does two things: it evokes emotion through its sensory precision and it defines identity, becoming the fragrance’s true centre. This mirrors Dior’s house ethos — whether in fragrance or fashion — where technical mastery serves an emotional, almost poetic vision of beauty. “Each flower tells a story of slow time and natural elegance,” Kurkdjian notes. “In 2025, our fragrances invite us to pause, breathe and reconnect — not just with nature, but with Dior’s legacy of sensory storytelling.”

YSL LIBRE L’Eau Nue

For 2025, YSL Beauty’s latest iteration of the Libre, L’Eau Nue speaks to today’s more mindful beauty consumer. As the house’s first alcohol-free parfum de peau, it reflects growing consumer demand for wellness-led beauty experiences, aligning with a broader industry trend towards skin-compatible, sensorial formulations. At the heart of L’Eau Nue is an exclusive orange blossom accord harvested from YSL’s Ourika Community Gardens in Morocco, now revealed in its purest expression through innovative oil-in-water technology.

The use of orange blossom — a bloom long associated with serenity and renewal — reinforces the fragrance’s intent as a daily ritual of calm. Here, the floral heart note evokes emotion — the calming, luminous effect of orange blossom long linked to renewal and serenity — and balances the formulation’s sensory duality: part fragrance, part skincare. The result is a fragrance that lives closer to the skin, both physically and emotionally. Clinically tested to enhance texture and radiance, it is worn like a second skin.

The formula — tested on over 100 women across the US — was found to enhance skin texture, boost radiance and leave both skin and hair wrapped in a non-sticky, lasting glow. With over 60 versions developed across two years, L’Eau Nue exemplifies YSL’s investment in long-term R&D, fragrance efficacy and the evolving dialogue between scent and self-care.

Louis Vuitton Feminine Fragrance eLVes

Louis Vuitton’s neweLVes Feminine Fragrance is a contemporary floral-amber composition by master perfumer Jacques Cavallier Belletrud. It is an olfactive tribute aimed at celebrating modern heroines while reinforcing the Maison’s role as a driver of technological and artistic innovation. At its heart lies the rose, reimagined through an exclusive CO2-extracted Centifolia and a rich Bulgarian rose absolute. This dual-sourced bloom mirrors the multifaceted nature of the Louis Vuitton woman but the true breakthrough is the inclusion of lily-of-the-valley, long deemed a “silent flower”. Through a pioneering extraction technique developed in Grasse, this elusive bloom adds a crystalline dimension to the rose’s curves. These heart notes create a poetic pause, encouraging the wearer to embrace introspection and sensory mindfulness in the middle of her day.

Here, the floral heart functions as the compositional axis, bridging brightness and depth. The twin roses — one CO2-extracted for freshness and the other richer in profile — create a layered tension that reacts dynamically with the fruity top notes of blackcurrant and peach. Rather than blending in, the floral accord tempers their sweetness and refines their lift. At the same time, lily-of-the-valley introduces a translucent, mineral edge that smooths the transition into the warm base of Ambroxan and patchouli, extending the fragrance’s diffusion and wear. This technical interplay gives the floral heart a stabilising role.

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Uplifted by juicy blackcurrant and peach, then edged with warming notes of cinnamon, ginger and Ambroxan, the composition walks a fine line between radiance and power — a reflection of 21st-century sensuality. The patchouli base adds lasting depth, amplifying the scent’s longevity and commercial appeal. Encased in a sleek, violet-toned bottle and offered with an artisanal travel case, the fragrance distils Louis Vuitton’s visionary femininity into a bold, wearable manifesto. It is a fragrance designed for women rewriting their own narratives.

Carolina Herrera’s Very Good Girl Elixir

With the arrival of Very Good Girl Elixir, Carolina Herrera deepens its olfactive legacy by turning up the intensity on one of its most renowned creations. Housed in a sultry red-to-black stiletto bottle — a visual gradient as provocative as the scent itself. Black cherry in full bloom, the lush depth of red rose and the velvety pull of vanilla and amber form a trio designed to signal olfactory authority. Since its debut in 2016, Good Girl has built a fragrance empire — blending high fashion aesthetics with a multifaceted scent philosophy that speaks to femininity in all its contradictions. Each iteration has offered a new lens: from the floral-fruity exuberance of Very Good Girl to the glowing sensuality of Good Girl Blush Elixir. Now, Very Good Girl Elixir pushes that narrative further, drawing on the tension between sweetness and strength to deliver its most addictive scent yet.

Here, the floral heart plays a critical role in mediating contrast. It tempers the juicy sweetness of the cherry top notes with depth and sophistication — preventing the scent from veering too gourmand — while simultaneously softening and rounding the amber-vanilla base. This interplay creates a fluid transition from brightness to warmth, giving the fragrance its addictive tension between sweetness and strength.

It is no surprise that Karlie Kloss returns as the face of the campaign. The original Good Girl herself, Kloss embodies the brand’s unapologetic message. A sweet but sensual scent, the original Good Girl blends the aromas of jasmine, cocoa, tonka bean, almond and coffee to create a feminine yet mysterious bouquet. “We chose all these very different ingredients because we wanted something that represented every different side of a woman — the light, the dark, the masculine, the feminine, the sweet, the naughty,” says Carolina A. Herrera, beauty creative director. “Elixir is the most intense expression of that idea yet.” As Carolina Herrera continues to grow its global footprint in beauty, the Good Girl franchise stands as a case study in brand storytelling. Much like the women it is designed for, Very Good Girl Elixir refuses to be boxed in — except, of course, in a sculptural heel that steals the spotlight.

AMAFFI Royal White Diamond for Women

The launch of AMAFFI’s Royal White Diamond for Women sees the Maison continue on its commitment to push the boundaries of the highest levels of perfumery. Priced at SGD 6,100, this extrait de parfum opens with bright floral notes before deepening into a sensual base of amber and musk. At its heart, Royal White Diamond blends ylang-ylang, black currant, rose de Mai, lily of the valley and violet leaf — a considered construction that gives the fragrance both clarity and presence. The finish is warm and enduring, with a smoky trail that stays close to the skin. This floral heart acts as the fragrance’s structural fulcrum — elevating the sparkling top notes while seamlessly transitioning into the warm, sensual base of amber and musk. Rather than fading quickly, the floral accord maintains a clear and resonant profile throughout the wear, supporting the scent’s overall intent to prioritise emotional resonance over transient impact.

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The bottle is equally deliberate. Cut from pure crystal, the oblong form is polished to exacting standards, crowned with a sculptural crystal lid. Designed to catch and reflect light from every angle, it speaks to AMAFFI’s dual focus on olfactory complexity and visual form. As part of the house’s practice, each full-size perfume includes a 50 ml companion bottle, designed for travel.

Marc Jacobs Daisy Wild Eau So Intense

Marc Jacobs introduces Daisy Wild Eau So Intense, a fragrance that channels the serenity of nature through an intensified floral composition. Rooted in the ethos of mindful exploration, this latest chapter in the Daisy collection invites wearers to slow down, reconnect with their surroundings and engage the senses. At its core, Daisy Wild Eau So Intense is a floral meditation — built around an unexpected note of banana blossom, paired with the sensual depth of jasmine and grounded by the earthy warmth of vetiver, sandalwood and Ambrofix.

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The jasmine brings body and sensuality to the heart, creating a seamless bridge to the grounding base notes of vetiver, sandalwood and Ambrofix. Here, the floral heart not only provides complexity but also functions as a “harmoniser” — smoothing the shift from the lively, airy top accords to the dense, earthy finish. This fresh facet acts almost like a natural “brightener”, enhancing the initial lift of the top notes while softening the transition to the woody base. This interplay maintains vibrancy without sacrificing longevity, key to this “Eau So Intense” version.

Crafted by Givaudan perfumers Sonia Constant and Adriana Medina, the composition balances vibrancy with restraint, offering a more concentrated version of Daisy Wild that is as lasting as it is evocative. It is a fragrance designed not just to be worn, but to be experienced. Shot by Nick Newbold, the campaign follows a cast of women on a journey through Mount Tamalpais in California. The film captures moments of stillness, presence and connection — values mirrored in the fragrance itself. The bottle design — with its layered wildflower bouquet and tones of orange, pink, green and blue — reflects both the complexity and lightness of the scent. A deep green box adorned with lush botanical borders completes the presentation, grounding the collection in the natural world it celebrates.

Tiffany & Co. Rose Gold Eau de Parfum

Crafted by perfumer Jérôme Epinette, the Tiffany & Co. Rose Gold Eau de Parfum is a modern floral fragrance anchored with a crisp blackcurrant note that offers a fresh, bright beginning — a quiet prelude to the floral depth that follows. At its heart is the rare blue rose, a hybrid of Japanese rose and violet, chosen for its delicate complexity. This floral accord tempers the sharpness of the top notes, smoothing the transition with subtle citrus highlights and powdery petal-like textures. Functionally, the blue rose’s delicate complexity acts as a textural bridge, blending the lively, juicy top with the gentle warmth of the ambrette seed in the base. The ambrette’s natural musk and iris-like facets provide a clean, powdery depth that grounds the floral heart without overpowering it, creating an airy yet sensual trail. The result is a floral accord that feels both contemporary and understated, offering moments of light citrus and soft petal-like facets. Ambrette seed completes the composition with subtle warmth, lending a natural musk and iris effect that grounds the scent in calm sensuality.

Introduced in 2021, its versatility lies in its balance — whether worn as a daily ritual or selected with care for more considered occasions. The bottle itself reflects Tiffany’s legacy in fine craftsmanship. Cast in a faceted rose gold design inspired by the house’s recognisable diamond cuts, it houses a blush-toned liquid that glows softly through the glass. The packaging itself is a continuation of the fragrance’s tone — minimal and elegant. A magnetic floral-fruity scent with blackcurrant, blue rose and ambrette seed.

Burberry Her Eau de Parfum Intense

Burberry Her Eau de Parfum Intense continues the evolution of the “Her” fragrance line with a richer, more defined composition. This scent opens with the brightness of wild strawberry, which offers a vibrant, almost unexpected introduction. At its heart lies an orange blossom accord, providing a radiant floral clarity that anchors the fragrance and lends it depth without excess. As it settles on the skin, the warmth of ambery wood emerges, creating a long-lasting, softly enveloping trail. Rather than overwhelming, the orange blossom acts as a clean, luminous core, balancing the initial sweetness with a crisp, radiant floral quality that anchors the scent firmly in the floral category without excess softness.

The intensified concentration enhances the floral signature of the original while introducing new layers of nuance. The woody foundation enhances the floral heart’s longevity, ensuring that the scent maintains presence and sophistication throughout wear. The intensified concentration sharpens these transitions, allowing each phase — the bright top, the radiant heart, and the warm base — to resonate distinctly while forming a cohesive whole. It is a fragrance that resonates beyond the surface and is encased in a lacquered matte pink bottle, deeper in tone than its predecessor. Burberry Her Eau de Parfum Intense is a study in contrasts — vivid yet grounded, floral yet enveloping.

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