3 Ways Lawyers Can Enhance Their PR Skills
Want to take control of your reputation and grow your influence? The post 3 Ways Lawyers Can Enhance Their PR Skills appeared first on Above the Law.
Is your reputation working for you — or against you?
In this episode of “Be That Lawyer,” Tom Ciesielka, President of TC Public Relations, joins me to share how lawyers can use PR, media visibility, and thought leadership to strengthen their reputation and grow their practice.
“Your first obligation is to your client, not to publicizing your firm,” he says. “That’s just the reality of it.”
Here are three key insights from our conversation.
When — and How — to Talk to the Media
From seeking client approval to defining your areas of focus, here are some thoughts from Tom on engaging with reporters around your case.
The ‘PESO’ Model
Here, Tom shares the types of media engagement that can work together to aid your publicity efforts, citing a system coined by the PR expert Gina Dietrich.
The Limits of Public Relations
While PR can help address a one-off crisis, it can only go so far in addressing a systemic issue. Here, Tom explains why.
Want to take control of your reputation and grow your influence? Listen to the full
conversation here.
You can also check out our most recent episode here.
Steve Fretzin is a bestselling author, host of the BE THAT LAWYER Podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve’s program and coaching for their success. He can be reached directly by email at steve@fretzin.com. Or you can easily find him on his website at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin/.
The post 3 Ways Lawyers Can Enhance Their PR Skills appeared first on Above the Law.
